6 Important Marketing Metrics Your Boss Actually Cares About

Marketers work tirelessly to move the needle on a wide ranging list of metrics. 

But with studies showing 73% of executives not believing in marketing as a source for demand and revenue, we have to make sure that we can prove the ROI and justify the department spend. 

In this 12-page cheat sheet, you'll find:

  • 6 marketing metrics that prove the value of marketing efforts
  • Formulas and examples to help calculate your own metrics
  • Explanations and scenarios of why these metrics are important and how to interpret them

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