6 Important Marketing Metrics Your Boss Actually Cares About
Marketers work tirelessly to move the needle on a wide ranging list of metrics.
But with studies showing 73% of executives not believing in marketing as a source for demand and revenue, we have to make sure that we can prove the ROI and justify the department spend.
In this 12-page cheat sheet, you'll find:
- 6 marketing metrics that prove the value of marketing efforts
- Formulas and examples to help calculate your own metrics
- Explanations and scenarios of why these metrics are important and how to interpret them