The 6 Marketing Metrics Your Boss Actually Cares About

Posted by Aaron Mandelbaum on Jan 28, 2015 2:13:00 AM

The 6 Marketing Metrics Your Boss Actually Cares About

Marketers work tirelessly to move the needle on a wide ranging list of metrics. 

But with studies showing 73% of executives not believing in marketing as a source for demand and revenue, we have to make sure that we can prove the ROI and justify the department spend. 

Topics: Metrics, Marketing