Marketers work tirelessly to move the needle on a wide ranging list of metrics.
But with studies showing 73% of executives not believing in marketing as a source for demand and revenue, we have to make sure that we can prove the ROI and justify the department spend.
With every search engine algorithm update comes a change to the way we think about SEO. Over the past decade, SEO has undergone a radical evolution. While stuffing keywords into content and amassing as many inbound links as possible was once the go-to approach, modern-day SEO is much different.
In this guide, we separate SEO fact from SEO fiction and highlight 17 of the biggest myths that still seem to find their way into modern strategies.
We all know how important a website is to a business's online strategy, but what does it really take to have a great website that drives visitors, leads and revenue?
This free guide is the ultimate resource to having a killer website.
You will learn:
- How to get found online with search engine optimization (SEO), including building inbound links, meta tags, and more
- Important design and usability factors you need to know
- Tips for creating content that attracts and keeps visitors on your website
- Best practices for converting traffic into leads, including Calls-to-Action, Landing Pages, and Forms
Check out these proven - yet often overlooked - lead generation strategies
Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective.
That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads.