When it comes to growing the amount of organic traffic a website receives, content marketing is more than just writing blog articles. There is an element of research that must be completed focused on what makes each client’s services unique and also what opportunities there are to rank as quickly as possible within Google’s Search Engine Results Pages. Once we have completed both sets of research a content strategy is devised to create website content that will address both elements and subsequently highlight a client’s value and target those opportunities identified within Google.
We ensure that each piece of content that is created is a worthwhile endeavor by creating outlines that are backed by keyword and competitive research all while ensuring that the content is valuable to the readers we are looking to attract. Short or thin content can be a waste of time and money. Based on industry research we know that pages approaching 2,000 words have the highest likelihood of ranking on the first page of Google’s Search Engine Results Pages. It is for this reason that website pages and blog articles alike, which we help outline and curate, are meeting those needs and written in a way that will be a good use of both the client’s time and the readers.
There are over 200 factors contributing to Google’s ranking algorithm and while no one knows exactly what they are, we do know that there are many technical factors relating to the elements contained on or within your website infrastructure that can impact where you appear in Google’s Search Engine Results Pages. The best way to explain this is to associate it with the idea of inviting company over your house for an event. Prior to the arrival of your invited guests, you’ll make sure that the furniture is organized, the areas of the house are clean. As many details are attended to as possible, prior to the arrival of your guests, so that when they arrive everything is exactly how it should be. Your website is no different as we are inviting Google into the confines of your website’s infrastructure and we want everything to be in its place and all details correct so the results are a wonderful experience.
We want the SEO foundation to be solid before inviting Google in as well as those new website visitors who will be coming to your site for the first time. We use our tools and expertise to identify areas needing attention and then make those fixes for you.
Google views links from one site to another as the strongest indicator of quality. If one site is willing to link from their site to yours, then there must be something of value on the other end otherwise why would a site include this link? Generating inbound links, while the most valuable element in SEO is also the most difficult to obtain. We provide our clients with quarterly off-page seo campaigns to attract the attention of new websites to the content of our clients to generate as many inbound links as possible. The results are empowering and will increase the domain authority of any site receiving quality inbound links and as the domain authority rises, so too does the ranking positions of the respective content from the receiving domain.
Social media has a unique role in the growth of each and every business. Depending on your industry and your audience social media may have differing values. We work with our clients to understand where social media lies on the scale of importance to their growth and then create a strategy aligned with the objectives set out.
While social media has many positive attributes, it can also have negative implications if not addressed in direct alignment with the role it will play in achieving long term results; specifically increased traffic, leads and customers.
Given the right situation, PPC, or Pay Per Click advertising, can be a great way to accelerate traffic growth and generate new leads. Combined with each of the other elements of the Attract Package, PPC can drive results faster while the proposed content is being created, website updates are being made and Google is indexing these pages. Because we have already done the research to execute on-page SEO changes and construct data driven content campaigns for our clients, we are able to leverage that research to develop hyper-targeted PPC campaigns that will yield the lowest cost-per-click possible.