Inbound sales & marketing are a lot more personal, and so is our approach. Our goal is to become a vital, long-term extension of your team by helping you become smarter and more informed about what your prospects are looking for. Attracting those prospects to your website and converting them to identified leads is just half the battle, and often times where many marketing agencies conclude their involvement with their clients. At SMB Advisors, we understand that there isn’t a metric more important than new customers generated. This is why we place a great emphasis on our work together to enhance the integration of marketing and sales so leads are managed, and more importantly, closed as quickly and efficiently as possible.
You know your products and services, but how well do you know your ideal customer? What are their priority initiatives and perceived barriers? What causes your customer to invest in a solution like yours or choose not to? We’ll begin by conducting interviews with your team to excavate important and relevant pieces of information about your target audience. This process helps you clarify your buyer personas and craft targeted messaging that aligns with what's important to them. Understanding their buying behavior and language will also improve integration between marketing & sales initiatives.
You’re ready to scale your business, and we’re ready to help. We’ll start by examining the existing infrastructure of your sales and marketing efforts. Then build a solid foundation of repeatable processes designed for the generation and management of leads, reporting on your key performance indicators, and analyzing data to provide actionable insight. Proper measurement and management enables informed decision making and continued long-term, sustainable, growth.
Our goal is to make sure every lead receives the attention it deserves and dollars spent on lead generation are utilized efficiently. To effectively manage your leads and reduce funnel leakage, you must have the right systems and tools in place. Not only will we help develop your lead management process, we will also conduct a CRM audit to ensure the correct information is being captured and subsequent reporting is in place. With this foundation, every lead will fall into a category and every category will have a series of actions dedicated to help moving leads from one stage to the next.
Sales and Marketing don’t always speak the same language, but focusing on strategic alignment is one of the greatest opportunities to improve business performance. With shared revenue goals, defined funnel stages and lead qualifications, both teams can communicate better and more frequently. We’ll develop and implement systems for closed-loop reporting, technology training, and shared goals to create a cohesive and productive team that will grow your business.