Our retainers our designed in such a way that we want you to feel as though our team has a seat at your executive table. Oftentimes agencies will be hands off and deliver to clients a certain amount of blog articles, landing pages, social media posts and SEO deliverables, and while this might work for some, it is not the ideal relationship. The work that we do with our clients is such that they can look to us to lead the marketing and sales process if necessary, or at the very least, be able to bridge the gap between the two, recommending actions and tasks that meet the needs of current initiatives, while following a proven blueprint to a successful foundation that can be built upon for years to come.
After we have solidified the foundation that is your website, the first goal is to increase the amount of traffic your website is generating and enhance the awareness to your brand. Through a series of buyer persona discussions, invasive keyword and competitive research, and a clear understanding of our client’s target audience, a year long content strategy is designed that will achieve three main goals:
The Buyer’s Journey is a fictitious representation of the path that a prospect will go through as they become aware of a need, consider possible solutions and ultimately decide to take action or live with the status quo. By understanding the Buyer’s Journey for each of our client’s Buyer Personas, we can reverse engineer that information to create website offers that achieve two goals:
Combining the nature of the offer with the information the prospect has provided us with, we are able to understand a bit about the prospect’s needs and arm our client’s business development team with the necessary information to follow up with these leads and continue building a trusting relationship until the prospect is ready to become a customer.
Once a visitor has provided contact information in exchange for something of value, it’s important to have the right systems and processes in place to make sure that data is captured and triggers follow up actions. We implement systems to integrate your tools and make sure your CRM, website and funnel management platform all speak to each. Are you collecting the right information to qualify leads? Are leads properly labeled and assigned within your CRM system?