Our job as marketers is to create offers that people will say yes to. We create content that helps prospects overcome challenges and lead them through the Buyer’s Journey; whether this is a tool, a resource, an article, a product trial, etc. Our goal is to create the best possible content and offer to convert your traffic into leads.
More Than Just Ebooks!
Split testing, or A/B testing, is comparing two versions of an asset to determine which one performs better. We’ll do this with your landing pages and CTA’s to deliver the best conversion offers and increase leads. You compare the assets by showing the two variants (A and B) to similar website visitors at the same time. The one that has a higher conversion rate, wins! Once we’ve determined which version your prospects prefer, we’ll drive more traffic to that high converting offer.
Once a prospect has converted by downloading your offer, it’s important to continuing nurturing that lead. Lead nurturing is a relationship building process that positions your company as the best choice for when they become sales-ready. Automating pieces of the nurturing process builds efficiency, and ensures that all prospects are touched and responded to consistently. Based upon your Buyer Persona’s, we’ll deliver relevant and powerful automated messages that educate your prospects and address their needs.