A complete inbound marketing strategy divides focus across each stage of the Inbound Methodology; Attract, Convert, Close, Delight. These stages help marketers define goals and the appropriate tactics to achieve the desired results. The Inbound Methodology provides the blueprint and as your agency, we provide the game plan, and execute on the tactics, to coincide with this blueprint to address your specific needs and goals.
We take the time to understand exactly what your business needs are and right-size a retainer built specifically for you. Sometimes businesses are ready to take on the full gamut of tactics and sometimes they want to start with blogging, or a focus on lead generation. Other times businesses aren’t sure which approach is best and need help discussing the options. We will take the time to explore your needs and make recommendations to align with your budge.
We want your investment in us to build equity in your brand which is why we focus heavily on creating repeatable processes that can one day be internalized if you so choose. We will always take a data-driven approach when making decisions whether for your next round of blog articles, or recommended updates to your website pages. An infrastructure built on data and repeatable processes will remove the ambiguity and leave you with the systems in place to analyze performance and continuously make the best decisions for continued improvements.
The Inbound Methodology describes the stages for which each tactic will be targeted while the Buyer’s Journey describes the stages one goes through when making a purchasing decision. The key is to have the two overlap and is where we work closest with our clients to understand the prospect’s decision making process. The results are focused attention on creating content and offers to address and educate your prospects at each stage of their journey that helps build trust and showcase your company and solution as the one they feel most comfortable choosing. The goal is that when the time is right for your prospect to make a purchasing decision, you are top of mind and have built a relationship of trust and expertise as the foundation for a long-standing customer relationship.
Want to drive more traffic to your website? We will focus on attracting new website traffic by defining your Buyer Personas, conducting competitive keyword research, designing a content strategy and improving your on-page SEO so that all signs point to increased opportunities to get found online.
Want to turn that website traffic into leads? We will focus on converting those visitors to leads by creating compelling offers for your website, examining opportunities for conversion rate improvements, updating the UX of your website and integrating your website with your CRM for optimal tracking.
Want to turn those leads into customers? We will focus on the integration between marketing & sales and tactics such as marketing automation, lead scoring, and a service level agreement between marketing and sales to define who does what and when so that funnel leakage is minimized and sales is working on the prospects that are closest to closing while marketing is working on getting the leads closer to becoming sales qualified.
Want to turn those amazing customers into lifelong evangelists? We will focus on the relationship between your organization and those customers that will be with you for life by creating targeted programs to give back to those who deserve it. We will also help you create opportunities for those evangelists to generate referrals for your business as a healthy source of leads.