Both page speed and SSL can be a frustrating addition to an existing website, however, from a fresh build, these can both be completed the right way from the word go.
It is Easier to Build a Fast Site than to Make a Slow Site Faster
One of the bedrocks of a well-optimized site is the speed with which it loads. Bots and humans alike can’t stand a website that leaves you hanging while it takes its time to render.
Some of the things you need to change to improve the speed can then crash parts of the site or make it not render correctly, and the time required to get a speed upgrade can be considerably longer than if it was simply built with speed in mind. For an in-depth look at some of the fiddling around that goes into improving a WordPress page speed score you can check out this great article on 'How to Increase Your WordPress Website's Google PageSpeed Score.'
Issues Surrounding HTTPS Migration Are Avoided When Starting Encrypted
When Google announced that SSL encryption and using HTTPS would provide a boost to a website's Search Engine rankings there was a veritable rush for webmasters to get their sites moved over.
Suddenly many people realized that when moving an existing site over to HTTPS there is a myriad of issues that can occur.
Error messages were popping up left and right as people migrated their sites over to HTTPS without completely understanding everything that they needed to put in place.
Rest assured, starting your site off with an SSL certificate and then building every single page with HTTPS from the get-go is a much safer and effective option than migrating it later!