Paying attention to user engagement metrics allows you to create a better overall user experience for your audience. You’ll find that it will become easier to figure out what their questions are, thereby allowing you to provide the answers that they are looking for. That said, the following are a few tips that will help you to achieve favorable engagement indicators:
1. Produce Interactive Content
The more engaging your content is, the better. While there’s nothing wrong with having text-based content available, you should vary your content. For example, visual content tends to be more engaging because it draws the eye. Things like videos and infographics are particularly effective.
2. Produce Valuable Content
While producing interactive content is important, it doesn’t matter how interactive it is if it’s of poor quality. Your content needs to be well made (whether it’s written text or produced video content) and it must offer value to your audience. If the content is not helpful or relevant to their needs, then it won’t engage your users. Additionally, when producing written content, make sure it’s easy to read. Break your content up so that it can be easily scanned. A giant wall of text is not going to be engaging.
Remember to align your content with the buyer’s journey as well. You should have content that addresses the needs of your visitors at every stage of their journey -- no matter what platform they’re on.
3. Create Beneficial Headlines In Your Blogs
Put some effort into the headlines for your blog posts. You’ve spent a lot of time creating the blog content itself, you’ll want to make sure that it’s read (or viewed). A good headline should capture your audience’s interest by showcasing the solution to a problem. A good headline will help engage visitors and convince them to continue exploring your website -- not to mention attract visitors to your website in the first place.
4. Provide a Favorable User Experience
A good user experience can help prevent a lot of the issues that hurt user engagement. For example, make sure that your webpages load within two to three seconds. Slow loading pages hurt your user experience. Make sure that navigation is easy and that your website’s layout is user-friendly and easy to explore.
5. Provide Clear Calls-To-Action
A clear CTA is the driving force of a high conversion rate. If a visitor is highly engaged, then you need to provide encouragement and direction in the form of a CTA. Without direction from strong CTAs, visitors will wander through your site until they leave, which means you’ll have missed out on the possibility to convert.
6. Run Effective Campaigns
Having a user-friendly website certainly helps with engagement. However, it’s your marketing campaigns that are going to bring traffic to your site. Without traffic, you can’t engage anyone, after all. Successful engagement will rely on strong content marketing, social media marketing, email marketing, and SEO campaigns.