Why Business Communication Is Essential For Your Business
In the age of digital, global businesses, it is essential for organizations of all sizes to effectively communicate not only within their organization, but also with shareholders, vendors, clients, and customers. Effective communication is at the forefront of significant business processes and must be efficient so that personnel can successfully share and communicate information that helps to run a successful enterprise, and to drive the most critical business processes.
Effective communication is critical for a business to operate at their peak level, and to ensure that everyone is on the same page. While budgets, operational procedures, project timelines, and the bottom/top line of an organization are often the focus of Board meetings, effective, honest, and ethical communication principles don’t always receive the same level of focus. According to Blue Source, most employees - 97 percent to be exact - regard communication as having a real impact on everyday tasks. Thus, effective business communication is not just an abstract concept that can be relegated to the background due to having little real impact on business affairs - it is a concrete principle that businesses need to apply on a daily basis. These principles are most critical to business success, since a business cannot flourish or meet its goals if all personnel are not communicating effectively. Additionally, effective communication can mitigate project delays, and can help teams stay on time and on budget for projects, while ensuring that the business is able to complete its goals and fulfill its overall objective according to its business model and strategic plan.
Statistics align more effective business communications with better workplace productivity. Blue Source indicates that productivity goes up by 25 percent in businesses with connected and engaged personnel, and - at the same time - 44 percent of employees want more broad adoption of internal communication tools, suites, and apps. This shows how important effective communication is in a business - personnel are able to work better and operate within a team in a more effective manner when good communication practices - and platforms - are utilized.
Companies with engaged personnel (with regard to communication) can increase operating income by 19.2 percent over a 12 month period as 85 percent of employees use more than one device to effectively communicate at work.
Ultimately, effective business communication allows all parties within a business to operate efficiently, with regard to intra-enterprise communications and communications that include external parties (shareholders, vendors, clients, customers, etc.).