Your marketing department spends its time attracting leads that they then hand off to your sales department. However, not all of those leads may be of high quality. Your sales team can relay to your marketing team what types of leads they tend to close and what types of leads they don’t. Such feedback can help your marketing team to focus more on finding more qualified leads. Your sales team can also provide feedback and what type of content they need to nurture their leads through the sales funnel so that marketing can redirect their focus, thereby making more efficient use of their time and effort.
Regular feedback from the sales department will enable your marketing team to target their marketing efforts much more effectively, resulting in a higher ROI (return on investment), not to mention a more cost-effective marketing strategy.