Although HubSpot's Blog Title Generator is free to use and incredibly useful, it's worth paying for HubSpot's premium software for access to some of their more advanced content marketing solutions. Their marketing platform comes in four versions, one being a free one and the other three include a starter version ($50 a month), a professional version ($800 a month) and an enterprise version ($3,200 a month). For access to their blog and content creation tools as well as their SEO and content strategy tools, you will need to have either their professional plan or their enterprise plan.
The content marketing tools included in these paid plans offer extensive optimization and generation options. We’ve given a few examples below of some of the content tools you'll have access to if you invest in the paid versions of HubSpot's marketing suite:
Topic Clusters to Help Set Pillar Pages
Content strategies used to be a lot simpler back in the day. You would write a blog post detailing a topic that was relevant to your audience using a few carefully chosen keywords and a couple of links. You would promote the blog on social media and then hope for the best. However, even if you did rank high for a blog post such as this, it probably wouldn't have had an impact on other content that you had written for your blog even if they were related to the same subject matter.
SEO has evolved since then. These days, Google is not only looking for web pages that host high-quality content that's relevant to their user search queries, but also for websites that go above and beyond, allowing users to explore the website in search of more high-quality relevant content. This is where topic clusters come into play.
When Google sees that a high-quality blog post links to a relevant, high-quality blog post on the same site, they reward that page with a higher ranking because they recognize that the user is being provided with a better experience. This means that internal linking between different pieces of content can help to not only increase engagement with your visitors, it can help boost your search rankings.
A topic cluster is a strategy in which you build out from a broad topic, covering a variety of subtopics that make up that broad topic in different blog posts. This allows you to fully cover a topic and build a relationship between your content and your keywords. This is done by creating a pillar page, which is a broad overview of the topic. Each section of that pillar page would then link to a separate blog post, which would go over that section in much more detail. As a result, all of these articles will be linked together, making it easy for visitors to explore the topic in full. Because they are all linked together, they will all benefit from improved search rankings as well.
HubSpot's content strategy feature allows you to map out your topic clusters by identifying cluster topics that your target personas commonly search for as well as providing suggestions for subtopics.
Advanced Analysis of Existing Blog Content
If you haven't been using the topic cluster method of creating blog content, odds are you have a lot of individual blog posts that are floating around on your website that aren't linked by pillar content or that aren't broken down into subtopics.
HubSpot can analyze your existing content using the keywords you've used and identify what internal links have been used and whether there are internal links on your site (such as other blog posts that may be related in terms of keywords and subject matter) that the content could be linked to. This can help you organize your older content more effectively, and structuring them so that search engines will better understand the relationships between your older blog posts, web pages, and articles. All these strategies help to improve your search rankings.
The Ability to Streamline Your Content Creation
HubSpot provides users with a lot of control over their blog creation and publishing abilities. The blog post editor allows you to create and edit new blog posts that can be displayed by author, topic, or publish date. In-depth blog settings let you set defaults for language settings, comments, subscriptions, blog root URL, and more. You will be able to manage your posts on the blog dashboard, where you can access all of the content you've created, including drafts, scheduled posts, published posts, and archived posts.
Insights into Monthly Search Volume
When adding subtopic keywords, you'll have access to several helpful analytics tools. The Topic Similarity metric measures how closely your subtopic relates back to the topic using a scale of 0 to 100 percent. There's also a Topic validation tool that provides Domain Authority, which measures how authoritative your domain is from 1 to 100, and Monthly Search Volume, which shows the number of searches that show up for that term every month.
The Ability to Import Data from Google Search Console
The Google Search Console measures web traffic and provides more granular data than HubSpot. It allows you to obtain ample information about how many people are reading your blog posts on a daily basis as well as their locations and the keywords they are using to find your blog posts.
Although it's a separate analytics tool, Google Search Console is available for free. If you pay for one of the premium HubSpot plans, you will be able to integrate other marketing tools. This means you can use Google Search Console along with your HubSpot marketing software by importing the data Google Search Console collects and analyzes into your HubSpot account.
Access to Hubspot’s Academy That Teaches Advanced Tactics
When you look at the feature list of the professional and enterprise versions of HubSpot, you might be a bit overwhelmed at first. You'll also want to take full advantage of their content marketing tools and learn the ins and outs of the platform despite how overwhelmed you may be initially. Fortunately, HubSpot's paid plans come with access to the HubSpot Academy.
HubSpot Academy is a training resource that allows you to learn how to use HubSpot's features effectively. Not only will you learn how to use their features, but also learn about various inbound marketing strategies (including advanced content marketing tactics) and how to implement the best practices. HubSpot Academy offers online courses, software training, and certifications in four different languages.