Adding a new member to your marketing team is a large commitment and investment for your business. From the top to the bottom, there are many different areas in which you and your company's employees will have to invest their time, money and energy into onboarding a new hire. The cost of a mis-hire is more than just dollars and cents, it is a disruption to the growth and development of your entire marketing team. You're counting on this new hire to address the skill sets laid out in the job description for the open position and if you're unsuccessful it will be that much longer until you have your team complete and everything firing on all cylinders.
As part of my interview process I have asked candidates to read the book Inbound Marketing written by HubSpot's co-founders, Brian Halligan & Dharmesh Shah. I've asked the candidate to call me when they've finished the book and they like what they've read because the book outlines all of the moving pieces that you as a manager will need to successfully address day in and day out.
HubSpot's Inbound Certification has provided me with a second line of defense when vetting candidates to join my team. The same way the book requires an investment of time by the applicant, so too does the certification exam. The exam is free to take and you don't need to be a HubSpot customer to take the exam so the value is immeasurable as you can not only measure the level of commitment the candidate is willing to expend, but you can also review the results in a quantifiable manner.
When finishing the exam, a score will be delivered and one step further, the score will be broken down by exam sections so that you can see exactly where the candidate is proficient in and where the candidate may be weak in.
You can purchase the book on Amazon for short money ($7.72 to $15.48) and you can administer the test for free. I guarantee you both will be the best return on your investment when you've avoided a mis-hire and added a key addition to your marketing team.