Growth Driven Design is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data. It allows you to launch quick, on-time, and spreads out your investment over time.
Even with just a redesign of your existing site, traditional web design requires a huge time investment, up-front costs and often runs very late and over-budget. Most people think of it as nothing more than the facelift approach without considering the complete user experience and how your site solves problems for your target audience.
While a designer might present some attractive concepts, they are not typically experts in the full User Experience.
Most companies update facts, numbers and make a few minor edits rather than considering the overall voice and tone of the site.
You want every part of the user experience to be positive, and the structure of your pages and navigation are critical to this.
Our team will manage the complete redesign process from strategy, architecture, outlining, development and migration.
The Growth Driven Design approach will involve three main steps: strategy, the launchpad site, and continuous improvement.
The main goal is to develop an understanding of your customers problems and how your site can solve them, quickly launch with the priority features, and then make continuous improvements over time based on real data from users.
You might think you know what your customers are searching for, but a strategy built on research and data will deliver far more results.
Head Terms for Inner Sales Pages
Mid Tail Terms for Deeper Sales Pages
Longer Tail Terms for Content and Blog Areas
We’ll determine the pages that are attracting and converting the highest on your existing site.
Identify Core Pages that Already Rank within Google
Identify Core Pages that Play a String Role in Conversion
Next, we’ll install tracking software on your website to provide data on how your existing users are interacting with your site.
Mouse and Scroll Tracking
Interpreting of Existing Pages
Using the data we’ve collected from real users on your site, we will create a revised architecture plan for your site to optimize the user experience.
Keeping the Important Pages
Removing and Planning Redirects for the ‘Deadweight’ Pages
Planning for new pages which align with the goal for growth
We will create SEO outlines for your website pages to ensure that not only your users benefit from them, but also that search engines can properly find, identify and index your content.
Data Backed decisions from Keyword Research
All Content Mapped and Planned by an SEO
Once your team has identified and approved the revised outlines and architecture for your website, we will deliver designs for each new page.
Your existing site will remain live during the planning and development process of the new site. Our team will outline a migration strategy for taking the new site live seamlessly.
Servers and DNS Accounted For
Post Migration Auditing
Starting a website from a clean slate can be both an exciting opportunity and a daunting prospect at the same time.