The landscape of the Internet is changing everyday with frequent Google algorithm updates taking place and new social media networks continuously being created. In order to maintain high productivity levels in an organization, it is important that disruptions are minimized and momentum is maintained.
As managers and leaders, the burden falls on you to ensure that the right employees are on your team, and the right culture is in place, to successfully address each new change and capitalize on new opportunities to drive positive results for your business.
There are 5 key areas in which I have found HubSpot's Inbound Certification valuable to help grow and manage marketing teams:
- Teaching & Coaching
- Cross Training & Retention
- Efficiency & Planning
- Leading by Example