Sales, Marketing & Branding Strategies Leveraging the Inbound Methodology

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Grow & Manage Your Marketing Team with HubSpot's Inbound Certification

Posted by Aaron Mandelbaum on May 8, 2015 3:07:00 PM


The landscape of the Internet is changing everyday with frequent Google algorithm updates taking place and new social media networks continuously being created. In order to maintain high productivity levels in an organization, it is important that disruptions are minimized and momentum is maintained.

As managers and leaders, the burden falls on you to ensure that the right employees are on your team, and the right culture is in place, to successfully address each new change and capitalize on new opportunities to drive positive results for your business.

There are 5 key areas in which I have found HubSpot's Inbound Certification valuable to help grow and manage marketing teams:

  1. Hiring
  2. Teaching & Coaching
  3. Cross Training & Retention
  4. Efficiency & Planning
  5. Leading by Example
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Topics: HubSpot

Happy 6-Month Birthday HubSpot Sales Platform

Posted by Aaron Mandelbaum on Mar 16, 2015 7:12:00 PM

6 months ago today, at HubSpot's annual marketing & sales conference Inbound 2014, co-founders Brian Halligan and Dharmesh Shah stood in front of more than 10,000 attendees and unveiled the newest addition to their inbound marketing software, the HubSpot Sales Platform.

A platform made up of two free tools; The HubSpot CRM as well as an extremely powerful sales acceleration product called Sidekick.

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Topics: HubSpot