Sales, Marketing & Branding Strategies Leveraging the Inbound Methodology

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6 Immediate Benefits of Creating Buyer Personas For Your Business

Posted by Aaron Mandelbaum on Feb 4, 2016 4:24:00 PM

A wise person once asked, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Well, what if you create a whole bunch of content, send out hundreds of emails, go to dozens of trade shows, redesign your website and pay for advertisements on Google or Facebook and your messages don’t resonate with the audience they’re in front of, do your messages make a sound?

Creating buyer personas ensures that your messages do make a sound. In fact it ensures that your messages are targeted and they make loud enough sounds that the right audience will engage with your company as they conduct research to ultimately make a purchasing decision.

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Topics: Buyer Personas