Sales, Marketing & Branding Strategies Leveraging the Inbound Methodology

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Inbound Sales: Create Salespeople Your Prospects Will Want to Speak To

Posted by Aaron Mandelbaum on Jan 24, 2017 1:22:27 PM

The modern landscape of successful corporate operations has changed globally over the last few decades. With this change, business executives have been forced to re-evaluate their strategies and focus on new ways to drive sales and corporate growth. As noted in The Sales Acceleration Formula (Mark Roberge, 2015), while innovation has become one of the key areas that business leaders seek to expand upon to increase sales and outsell the competition, the creativity of such a large pool of competitors has made that goal difficult to fulfill [1]. In order to drive organic growth, having a great sales team is key in order to drive sales away from competitors and to your business.

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Topics: Marketing & Sales Integration, Inbound Sales

Mapping Out the On-Page SEO for a Brand New Website

Posted by Aaron Mandelbaum on Jan 17, 2017 7:00:00 AM

Starting a website from a clean slate can be both an exciting opportunity and a daunting prospect at the same time. From an on-page SEO perspective there is an amazing chance to get it right from the get go, and at the same time there is the fear that you won’t be starting from where you should be.

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Topics: SEO

Monitoring the Top On-Page SEO Factors for Your Website

Posted by Aaron Mandelbaum on Jan 10, 2017 2:40:33 PM

When it comes to the frequency with which you should audit the on-page SEO health of your existing website, there is no clear-cut formula. In many ways, it can be a little like getting a health check-up for yourself; many people put it off until there is pain or discomfort.

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Topics: SEO

On-Page SEO for the Human as Well as the Machine

Posted by Aaron Mandelbaum on Jan 4, 2017 7:00:00 AM

If you have been reading up on SEO, especially articles that were published in 2015-2016, then you have probably come across the idea of ‘write for the human and not the machine.’ In many ways, this actually sets up a false dilemma in people’s minds.

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Topics: SEO

On-Page SEO Plays a Role In Each Stage of the Inbound Methodology

Posted by Aaron Mandelbaum on Dec 27, 2016 7:00:00 AM

The Inbound Methodology is a breath of fresh air in a crowded and complicated space. It can provide our marketing strategies with much needed direction but it also leaves some room for interpretation. Breaking down your efforts to fit within the Inbound Methodology stages of Attract, Convert, Close and Delight is a tried and tested method of making sure that you are focusing on each stage where it is needed and as it is needed.

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Topics: SEO

Understanding SEO Terminology: On-Page SEO vs Off-Page SEO

Posted by Joshua Ballard on Jul 6, 2016 8:36:37 PM

Let’s face it, SEO has become a frequently used buzzword that gets thrown around left, right and center. 

In fact, if we take a quick look at the Google Trends data, we can see that the Internet has certainly had some mixed understandings of what SEO actually is.

Take for example, the chart that shows frequency of searches for the term SEO:

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Topics: SEO

6 Immediate Benefits of Creating Buyer Personas For Your Business

Posted by Aaron Mandelbaum on Feb 4, 2016 4:24:00 PM

A wise person once asked, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”

Well, what if you create a whole bunch of content, send out hundreds of emails, go to dozens of trade shows, redesign your website and pay for advertisements on Google or Facebook and your messages don’t resonate with the audience they’re in front of, do your messages make a sound?

Creating buyer personas ensures that your messages do make a sound. In fact it ensures that your messages are targeted and they make loud enough sounds that the right audience will engage with your company as they conduct research to ultimately make a purchasing decision.

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Topics: Buyer Personas

New Data Indicates Funnel Efficiency #2 Priority Among Sales Leaders: State of Inbound 2015

Posted by Aaron Mandelbaum on Oct 13, 2015 9:00:00 AM

HubSpot's State of Inbound 2015 Report is out and the results show that the #2 Priority Among Sales Leaders is Funnel Efficiency. (You can download a full copy of the report at the bottom of this article)

It’s no coincidence though that Funnel Efficiency is the 2nd biggest challenge at the very same time that Inbound is becoming more and more mainstream within companies of all sizes around the world.

Why? There are 2 major reasons.

  1. Inbound leads are less qualified initially by nature, which is resulting in longer sales cycles and inefficiencies of time being wasted by sales people on unqualified leads and marketers mishandling these leads from inception.
  2. Legacy lead management processes don't incorporate marketing & sales integration aligning with the new “buyer’s journey” and inbound strategies which is resulting in increased funnel leakage, missed opportunities, missed quotas and wasted money.

That’s the bad news.

The good news is that inbound leads ultimately close at exponentially higher rates than outbound leads, they just need a little more TLC and that in turn is where you’ll get to once you’ve made your funnel more efficient.

To improve Funnel Efficiency we first need to understand the 2 main reasons for funnel inefficiency:

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Topics: Lead Management, Lead Management Process

Design Your Lead Management Process Before Redesigning Your Website

Posted by Aaron Mandelbaum on Sep 21, 2015 2:45:11 PM

Redesigning your website isn't cheap and the required time investment of a proper website redesign is a large one, which is why a proper lead management process should be in place before you commit to writing that check.

Mobilegeddon has come and it certainly is not gone.

In a recent article posted to the Google AdWords blog, Inside AdWords, they stated that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

This statistic, is just one piece of evidence to suggest that “Mobilegeddon is Beginning, Not Ending” and as a result, compelling cases for website redesigns are being made everyday.

Whenever a business’s website is redesigned there are certain metrics that are expected to improve once the facelift has been completed. Bounce rate, number of page views, organic website traffic, average time on page; these are all great metrics to strive to improve on, but there’s one that should be tops on everyone’s list:

Number of leads generated.

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Topics: Lead Management, Lead Management Process

Grow & Manage Your Marketing Team with HubSpot's Inbound Certification

Posted by Aaron Mandelbaum on May 8, 2015 3:07:00 PM

Momentum:

The landscape of the Internet is changing everyday with frequent Google algorithm updates taking place and new social media networks continuously being created. In order to maintain high productivity levels in an organization, it is important that disruptions are minimized and momentum is maintained.

As managers and leaders, the burden falls on you to ensure that the right employees are on your team, and the right culture is in place, to successfully address each new change and capitalize on new opportunities to drive positive results for your business.

There are 5 key areas in which I have found HubSpot's Inbound Certification valuable to help grow and manage marketing teams:

  1. Hiring
  2. Teaching & Coaching
  3. Cross Training & Retention
  4. Efficiency & Planning
  5. Leading by Example
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Topics: HubSpot